Analysis Of Album Artwork

Pendulum's album immersion is set under the sea with two naked humans together under a beam of light shining through from the surface. Thiss signifies they are imerging together as one hence the name of the album. The album titles stands out well on the background of the dark sea. Around the beam of light the background is very dark representing a very dark and unheard genre of musis. The music is drum and bass and is not promoted as much as other genres within the music indusrty in todays society. The two humans are naked indicating a very pure and natural album cover set in a very unpolluted environment in the ocean. We can see what we believe to be coral and sea inhabitants once again representing a very natural piece of album art work. The Album cover displays both the Artists Name and the name of the album, these are all conventions of album art. The font style is very metallic, technologic and futuristic and instantly tells us this music it produced electronically. The font looks like steel and its centered in capitals, it look very robust, hard and displays a clear context of masculinity. While in some genres of music it is conventional to see a picture of the artist, in dance music it is not, therefore this is conventional in that sense. The conventions of album art are designed to draw your attention. In this case the idea of two naked humans shows sexuality, this shows that the humans are immersing together.